Quiet Owl: Outdoor Marketing Agency
Helping outdoor brands to educate, inspire, and learn about their customers
Why we chose to be an outdoor marketing agency
-
01
Salt of the earth people
You donât work at an outdoor brand by accident. Our clients live the active, adventurous lifestyle they promote. This genuine, down-to-earth passion makes us excited to be their partner.
-
02
A Longer Path
Buying technical outdoor gear is more complex than most online purchases. This gives extra chances to educate and inspire, but also creates challenges to track the customer journey.
-
03
Customers who can smell
Outdoor enthusiasts are, ironically, some of the most active online audiences. They love to research gear, post on forums, and engage on social media. They also smell phony marketing a mile away, so we help our clients avoid shortcuts and always be authentic.
-
04
Using digital to get off the screen
Digital marketing can feel like an impersonal numbers game â if you donât have a deeper purpose. We believe in the healing power of being outdoors. Supporting adventure brands who get people into nature breathes life into everything we do.
Client Approved
âThroughout our journey, Quiet Owl has been the flashlight in the proverbial digital cave, shining light where we need it, and keeping us on path. Love âem! â
Bill & Nate | Co-owners, BillieBars
View projectCase Studies
Create measurable impact
Change the short-sighted culture of digital marketing
No two clients are alike, but weâve uncovered helpful patterns for success.
Long-form educational video beats razzle-dazzle reels
Keep it short. Thatâs what most digital marketers advise when it comes to video ads. Weâve found the opposite works better. People are tired of slick commercials on social media. Take the time to explain your products and provide substance. If itâs useful, people will watch, engage⌠and buy.
Tell your story within the shopping experience
Companies often scrutinize every word and image in their ads. Yet these same ads just link directly to a product or category page. Whatâs wrong with that? Shouldnât you get to the shopping experience as quickly as possible? This approach may work for customers who already know the brand. But new prospects often need context and appreciation for why your products are great â even if it lengthens the buying journey. Donât assume theyâll visit your âStoryâ page to learn what makes you special. Lifestyle landing pages, aimed at specific customer segments or activities, can âwarm upâ cold audiences and improve conversion.
Grow direct-to-consumer sales without undermining retailers
Many outdoor brands face this dilemma. They want the reach and exposure that online retailers provide. Yet they donât want to compete for the same traffic, especially when their marketing creates the demand. Weâve seen partnership agreements restrict retailers from âbrand biddingâ (essentially cherry-picking prospects already searching for you). In addition, advanced measurement techniques can reveal how your ad budget impacts the entire business â beyond what happens directly on your website.
Measure the full journey & play the long game
Short-sighted strategies plague digital marketing. Itâs an easy trap to fall into. Outdoor companies spend on âbrandâ campaigns and remarketing because the ROI looks good. Yet they neglect true prospecting campaigns that lead to long-term growth, since the immediate numbers arenât as appetizing. Proper measurement breaks this cycle. Track all the touchpoints in the buying journey â not just spend and ROAS on each ad platform. Even if certain campaigns donât look as strong, you wonât lose sight of the broader opportunities and how marketing impacts growth.
âListen-firstâ digital marketing
How we help outdoor brands grow⌠and learn along the way
-
01
Plan
Prioritize your growth opportunities and demystify digital marketing. Learn where to advertise, how much to spend, which audiences to target, how to measure results, and when to scale.
-
02
Reach
Use digital advertising to inspire, motivate, and educate your target customers. Quiet Owl guides content strategy, helps produce ad-ready creative, and manages ad accounts with a hands-on approach that doesn't rely blindly on algorithms.
-
03
Convert
We got sick of driving traffic to websites that couldnât convert â so we decided to do something about it. Our conversion rate optimization team makes improvements based on user testing, message testing, UX benchmarks, and A/B splits.
Ready to get started?
We do our homework and always begin with a digital marketing audit.
