There was a wise old owl who lived in an oak.
The more it saw the less it spoke.
The less it spoke, the more it heard.
Why can’t we be like that wise old bird.
The Purpose of Quiet Owl
A message from Quiet Owl Co-Founder David Sinton
Owls in both Hawaiian and European mythology symbolize transformation. They have also evolved a unique ability for hunting to be completely silent when they fly.
What does this have to do with Digital Marketing?
I believe digital marketing for many has become loud, shameless, self-promotion.
Every marketing agency website is filled with promises of triple digit growth and the same buzzwords and acronyms to describe their capabilities. 100 point bold type shouts at how much ad spend is managed or how fast the agency is growing. Vanity metrics like impressions, reach, and likes get used in case studies to hype the success of their campaigns.
This culture is extended into what is produced for clients. Ad creatives are favored based on their ability to drive short-term results. These are measured by analytics platforms that attribute all the credit to the campaign touch immediately prior to purchase. Purchase focused ads targeting an already warm audience dominate ad budgets, while longer form content, tasked with inspiring a new audience, takes a backseat. It’s alarming how many prospect Google ad accounts we’ve audited that are only running brand campaigns. When we inquired as to why, “non-brand keywords didn’t drive the same ROI”. And yet 9 times out of 10, the client’s primary objective is growth. And yet so few question how bidding on one’s own name could be considered a growth strategy.
“I realized through the re-birth of my agency, that my professional purpose is to help change the short sighted culture of digital marketing.”
Quiet Owl’s mission is to help brands develop a growth marketing engine that is based on listen-first. We help our clients become impossible to ignore, and not through being the most loud or obtuse. By leveraging marketing technologies for learning, we’re able to better align marketing content and strategies with consumer interest. Being relevant to prospects means when it comes time for your brand to speak, volume is not your only means to capture attention.
Director of Marketing Operations
Ready for a proposal? We’re listening.
We’ve seen doing things the right way beats short-sighted strategies in the long-run.
Data for good
We believe in using data to improve the customer experience.
From data analysis to communication, our culture is founded on seeking and speaking truth.
When we call out a problem, we’ll propose a solution.
“Confidence is silent. Insecurities are loud.”
6-Week Money Back Guarantee
Try us for 6 weeks. We’re confident you’ll be thrilled with the results. If you’re not, we’ll refund all agency fees.