Search
Google & Bing search ads
Paid search can be a budget sinkhole – or a unique chance to learn about your prospects and align with how they think
Discover opportunities your competitors are missing
Approach paid search with only an ROI focus, and you’ll likely find it too competitive. Or worse, invest in mostly branded search terms.
We use search ads to learn how prospects research a problem or solution, then help clients align their offering with how customers think. Paid search facilitates this faster than any other type of advertising. This shift in approach sets you up for long term success – within the paid search channel and beyond.
What we DO
Inclusions
- Separate keywords into distinct themes
- Write keyword-relevant ad copy
- Create keyword-specific landing pages
- Perform weekly search term audits
- Build & refine negative keyword lists
- Provide detailed reporting with audience insights
- Proactively recommend optimizations
What we DON’T
Exclusions
- ‘Set it and forget it’ smart campaigns
- Utilize only dynamic search ads
- Write generic ad copy for all keywords
- Let Google write ad copy for you
- Send all ad traffic to the same landing page
- Mix brand keywords in a non-brand campaign
“Quiet Owl’s mastery of paid advertising has been an integral part of our digital growth over the years, yielding outsized results thanks to sustainable long-term strategy, vision, and management.”
GABRIEL OPENSHAW
VP Ecommerce | Overland
