Video & Display
Google Display Network
Display advertising is a diamond in the rough – an essential piece of your cross-channel strategy that shouldn’t be ignored
Minimize wasted spend on non-human traffic
Display advertising is rife with fraud and gives digital marketing a bad rap:
Non-human (bot) traffic inflates both impressions and clicks
Non-relevant in-app traffic coerces gamers to unwillingly click ad banners to keep playing
Demand-side platforms (DSPs) rely on fuzzy metrics to justify high ad costs
Yet properly deployed, display ads can measurably improve awareness, increase visibility to keep your brand top-of-mind, and support retargeting.
What we DO
Inclusions
- Minimize spend on non-human or irrelevant traffic
- Use testing to validate incremental growth
- Determine where display fits into your growth engine
What we DON’T
Exclusions
- Put display on autopilot
- Report on only impressions and clicks
- Ignore the threat of bot traffic
“Quiet Owl navigates the digital market with excellence. They don’t miss anything, are always innovating, and treat our problems as their own. ”
Jake Boomer
E-commerce manager | Buck Knives
