Minimize wasted spend on non-human traffic

Display advertising is rife with fraud and gives digital marketing a bad rap:

Non-human (bot) traffic inflates both impressions and clicks
Non-relevant in-app traffic coerces gamers to unwillingly click ad banners to keep playing
Demand-side platforms (DSPs) rely on fuzzy metrics to justify high ad costs

Yet properly deployed, display ads can measurably improve awareness, increase visibility to keep your brand top-of-mind, and support retargeting.



  • Minimize spend on non-human or irrelevant traffic
  • Use testing to validate incremental growth
  • Determine where display fits into your growth engine



  • Put display on autopilot
  • Report on only impressions and clicks
  • Ignore the threat of bot traffic

“Quiet Owl navigates the digital market with excellence. They don’t miss anything, are always innovating, and treat our problems as their own. ”

Jake Boomer

E-commerce manager | Buck Knives

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