Channel-specific benchmarks

These are some of our favorite KPIs to compare your website performance to other businesses in your space. We evaluate each traffic source independently, as a blended site-wide average can be misleading.



  • Transaction rate (e-com)
  • Add-to-cart rate (e-com)
  • Category page to product page rate (e-com)
  • Email sign-ups
  • Video engagement
  • 60-second engagement rates
  • Pricing inquiry (B2B)
  • Demo / sales inquiry (B2B)
  • ROI calculator (SaaS)



  • Bounce rate (antiquated)
  • Visit duration (misleading)

“Coming from Sonos, I had high standards for what we looked for in a performance marketing agency. Quiet Owl is candid with their advice, open to constructive criticism, and often overdelivers on expectations. 100% recommended.”

Mike Zapata

CEO | CLIQ Products

Ready to get started?

You’ve made it this far. Don’t make us do all the talking.