Opportunity analysis
Site conversion benchmarks
Learn where to improve your buying journey, by comparing conversion rates to industry peers
Channel-specific benchmarks
These are some of our favorite KPIs to compare your website performance to other businesses in your space. We evaluate each traffic source independently, as a blended site-wide average can be misleading.
Metrics we use
Inclusions
- Transaction rate (e-com)
- Add-to-cart rate (e-com)
- Category page to product page rate (e-com)
- Email sign-ups
- Video engagement
- 60-second engagement rates
- Pricing inquiry (B2B)
- Demo / sales inquiry (B2B)
- ROI calculator (SaaS)
Metrics we avoid
Exclusions
- Bounce rate (antiquated)
- Visit duration (misleading)
“Coming from Sonos, I had high standards for what we looked for in a performance marketing agency. Quiet Owl is candid with their advice, open to constructive criticism, and often overdelivers on expectations. 100% recommended.”
Mike Zapata
CEO | CLIQ Products
