‘Test to earn’ vs ‘test to learn’ – why do you A/B test?

Are you testing to improve the conversion rate of your website? Or to learn about what matters to your customers so you can serve them better?

If you align with the former, you’ll likely lose your appetite after 4-5 tests. You’ll have the easy wins as trophies and confidently feel like you’ve been there, done that.

If you align with the latter, then you’ll likely get along with our team. The learning never ends. Neither does the growth.



  • Home page testing
  • Landing page testing
  • Product page testing
  • Navigation testing
  • Message testing
  • Offer testing
  • Shipping threshold testing
  • Ad creative testing
  • Email testing



  • Tests without enough volume for statistical significance

“Most of the success we’ve achieved with Quiet Owl is from the quality of their insight into our website and market, specifically as it applies to A/B testing and helping people move through the funnel. ”

David Reiss

Founder | MATCH Pewter

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