Luno

Luno’s flagship product is an air mattress that enables people to comfortably and conveniently sleep on a level surface at the back of their nine-to-five commuter car. They also have an ecosystem of products that complement that flagship product; producing fitted sheets, fans, storage, accessories, and multiple other items that could contribute to the outdoor experience.

Quiet Owl started with some critical thinking on how Luno could position itself in the market. Our category research revealed the correct Google product taxonomy that Luno belonged in. The research exercise also uncovered keyword opportunities that could be captured by cleverly embedding search terms in the product attributes of Luno’s Google Merchant Center product feed. The result has been a more 300% YoY growth in revenue.