LifeStraw

LifeStraw designs beautiful, simple, functional products to protect people from unsafe water. For every item sold, a child in need also receives access to safe water for an entire year.

Quiet Owl helped LifeStraw with website A/B testing and analytics, prior to a complete redesign with Sleepless Media. Key outcomes included navigation menus that reflect how people search for products, understanding how customers interact with technical material, and insights into presenting LifeStraw’s traditional outdoor line versus its newer indoor home products.