Buck Knives

Buck Knives is a fourth-generation, family-owned company which makes knives for the outdoors, hunting, fishing, survival, and work. 

E-commerce growth for Buck Knives was blunted by a harsh reality: nearly all digital ad platforms considered its knives a weapon and banned the company from advertising.

Our team helped to outsmart the algorithms and found creative ways around the weapons restrictions, finally allowing Buck Knives to advertise. The persistence paid off, helping Buck Knives reach a wider audience and capture a bigger slice of the market.