Case Study: Breeo Firepits
Smoking hot digital growth (minus smoke)
Challenge
Unlock DTC growth
Breeo pioneered the first smokeless wood-burning fire pit over a decade ago. Sparked by this breakthrough, Breeo expanded its product line to bring outdoor-lovers and barbecuers the āultimate campfire experience.ā
Scope & Goals
Breeo partnered with our core team to cook up a digital marketing strategy to build awareness and drive sales. In less than a year, we used digital ads and analytics to help Breeo torch even its most ambitious goals. Results were 5x better than best case projections, and annual revenue targets were surpassed in a single month!
Performance-based ad budgets / Omni-channel campaigns / Conversion rate improvements
Flexible ad budget ignites quick ramp-up
Breeo sensed big growth opportunities. Our team helped quantify them by gauging the relevant online search, shopping, social media, and competitor traffic ā and calculating what itād cost to reach those customers.
Our Solution
We proposed a flexible advertising budget to accelerate growth. Rather than a fixed monthly cap, focus on the return on ad spend (ROAS). If campaigns exceed expectations, why leave untapped growth smoldering? Breeo agreed, and positive initial tests led to a lightning-fast ramp-up.
Key Benefits
Forecasts & benchmarks
Accelerated growth
Minimized risk
Omni-channel ad campaigns more than double ROI targets
Using in-platform data in isolation can lead to āblind spotsā and the double counting of attributed revenue.
Our Solution
Instead, we tracked user journeys with advanced analytics to learn how multiple ad platforms intersect. This gave us the ability to attribute ad-driven revenue more accurately and calculate ROAS with greater clarity. In return, Breeo gave our team the freedom to choose advertising platforms, content, and budgets to maximize growth.
Key Benefits
- Flexibility to test-and-learn
- Clarity on the buying journey
- Accurate channel attribution
Right traffic + website performance = skyrocketing revenue
As traffic ramped up, opportunities for improving the buying journey on the website were exposed.
Our Solution
To ensure all this new traffic didnāt go up in flames, our team helped Breeo improve website performance with conversion rate optimization, SEO, and other UX fixes. The result? Conversion rates increased 176%, doubly impressive given the scale of awareness-generation efforts, which drove many ācoldā prospects to Breeoās site.
Key Benefits
- 176% conversion rate increase
Results: 20x online revenue growth
Our efforts filled Breeoās sales funnel with new prospects that werenāt being reached before. As awareness grew via social media, it also drove more free branded search traffic ā a 20x increase in people looking for Breeoās products.
20x
Online revenue growth
176%
Conversion rate improvement
11x
Website traffic increase
āWe worked closely with David during 2020, a pivotal year for our company as our business model was changing to DTC. David's insight and execution on our digital ad spend and overall strategy were instrumental in us achieving a 20X increase in website revenue over the previous year. Working with David was a pleasure, as he is a dedicated professional and a great human being. ā
Jonathan Miller | Co-founder & Forbes 30 under 30
