Use Paid Social Testing to Discover Which Content Drives Growth
Questions we he help clients answer:
- What types of content should we be investing in for marketing?
- How much content do we need?
- Which audiences should we be creating content for?
- How much of our budget should we be spending creating content versus promoting it?
- How much of our budget should be spent developing new audiences versus retargeting existing users?
- How should we allocate budget between social platforms?
- What should our ROAS target be?
- How much growth can we anticipate in this next quarter?
Navigating a paid social strategy comes with complexity. We strive to make it simple by answering these questions with a deliberate testing strategy. The benefits of paid social testing extend beyond optimization of your marketing budget; instead social testing becomes a methodology for brands to learn about their prospects and customers.
