Execution Planning
Measurement plan
Collecting more accurate data is only the first step – to refine your marketing, data must lead to tangible improvements
Untangle your metrics & gain actionable insights
We thrive with clients who are hungry to learn about their customers and truly understand their growth levers. But the struggle to capture accurate data – and navigate conflicting data sources – can hamper businesses as they seek to build a data-driven marketing engine.
Our team has extensive expertise crafting custom measurement plans for companies of every size. We believe data must be more than just interesting. Data should be used to do good, which means it has to lead to concrete improvements.
What we DO
Inclusions
- Focus on making data actionable
- Measure and report on the full funnel
- Leverage first-party data
- Uplift testing to validate incremental growth
- Use platform data for signals
- Unify performance data into a single dashboard
What we DON’T
Exclusions
- Use data to try to sound smart
- Report only on ROAS
- Treat platform data as truth
- Fail to make data actionable
- Neglect to calculate incremental growth
- Cherry pick metrics across multiple platforms
“As long as it makes money, we don’t care how it works.”
Not a Quite Owl client
Never will be
