Minimize Spend Wasted on Non-Human Traffic
Display advertising is fraught with fraud and gives digital marketing a bad rap.
- Non-human (bot) traffic inflates both impressions and clicks.
- Non-relevant in-app traffic coerces game players to unwillingly click ad banners to keep playing.
- DSPs rely on some fuzzy performance metrics to justify high ad costs.
We see Display advertising as a diamond in the rough. It is an essential component to a robust cross-channel strategy and should not be ignored.
We help our clients:
- Minimize spend on non-human or irrelevant traffic
- Utilize testing to validate incremental growth
- Determine where Display fits into a growth engine