Utilize Rapid Testing to Learn and Improve
In the beginning we run A/B tests to validate improvements to the usability and efficiency of your website. This is typically the easy part of testing. As you run out of easy fixes, A/B testing becomes a bit more difficult. This is when the ‘why’ becomes increasingly important.
“Why are you running A/B tests?”
- To improve the conversion rates of our website
- To learn about what matters to our customer so we can better serve them
If you align more with 1, then it is likely you’ll lose your appetite for testing after 4 or 5 tests.
If you align more with 2, then it is likely we’ll get along.